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Holiday shopping

November 3, 2026

    

Why holiday stress is a cybersecurity issue

’Tis the season for gift giving, holiday gatherings and, unfortunately, a little extra cyber risk.

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Alissa "Dr. Jay" Abdullah profile photo

Alissa "Dr. Jay" Abdullah

Deputy Chief Security Officer, Mastercard

Between finding the perfect presents, tracking packages, making travel plans and checking items off seemingly endless to-do lists, the holidays have a way of putting us all in a hurry. And when a flash sale is about to expire or a text reads that a package can’t be delivered, it’s tempting to take care of it quickly and move on.

Cybercriminals are counting on exactly that.

The most convincing scams don’t just exploit technology. They exploit human behavior, tapping into the urgency, generosity and stress that can run high during the holiday season.

According to a 2025 global survey from Mastercard, 72% of consumers shop on unfamiliar websites during the holiday season, yet only 41% say they’re more cautious online at this time of the year. Nearly half admit they’d ignore security warnings for a deeply discounted item.

To me, those numbers tell an important story. We may know what to look out for, but knowing and doing aren’t always the same thing, especially when we’re distracted by everything else on our holiday lists.

So before the rush gets the best of us, let’s unwrap a few ways our instincts can work against us — and how to stay one step ahead. 

 

When urgency meets distraction

A hard-to-find gift is suddenly back in stock. A sale ends in five minutes. A delivery notification reads that your package is stuck in transit.

Different scenarios, same pressure: Act now.

And in the middle of the juggling act of work, travel and family commitments, even the most cyber-savvy among us might accidentally let our guard down.

Scammers take advantage of these moments with fake storefronts, too-good-to-be-true offers and fraudulent delivery alerts designed to make us react before we think.

And, let’s face it, when you’ve finally tracked down that perfect gift, the last thing you want to do is add another task to your list. But a little skepticism goes a long way.

Before clicking on an unexpected link, visit the retailer's or delivery company's official website or app directly. If a deal seems too good to be true, take a closer look at the seller before making a purchase.

A few extra seconds of scrutiny can save you from a much bigger headache.

 

Don’t let scammers steal your holiday spirit

The holidays aren’t just about shopping. They’re also a time when many of us feel inspired to give back.

Unfortunately, cybercriminals know how to exploit that generosity through fraudulent charities, crowdfunding campaigns and emotional appeals designed to tug at our heartstrings.

Don’t let that discourage you from giving. Instead, give with intention.

If an unfamiliar charity or donation request catches your attention, do a little homework before opening your wallet.  Search for the organization independently, use trusted resources like Charity Navigator to research its credibility and review guidance from federal agencies, such as the Federal Trade Commission in the U.S., on avoiding charity scams. And whenever possible, make your donation directly through the organization’s official website rather than following an unsolicited link.

After all, the spirit of giving is worth protecting.

 

When AI starts shopping for us, trust matters even more

Technology is giving us new ways to take some of the work off our holiday lists. And with AI becoming part of more everyday experiences, even the way we shop is changing.

Agentic commerce is emerging as a new model where AI agents can help consumers discover, compare and purchase products.

Imagine having a trusted AI assistant handle some of your holiday shopping, from finding the perfect gift to comparing prices and completing a purchase. When your holiday list feels endless, that kind of convenience can be especially appealing.

But here’s what I want you to remember: Convenience shouldn’t come at the expense of control.

Before allowing an AI agent to shop for you, understand what information it can access, what purchases you have authorized it to make and when it needs your approval. Use trusted platforms, establish spending limits where available and keep an eye on transactions and permissions.

 

We can’t eliminate every distraction from the holiday season, but we can be more intentional about how we respond to them. And that’s a security habit worth carrying well beyond the holidays.

Alyssa "Dr. Jay" Abdullah
Alissa "Dr. Jay" Abdullah

    

Give yourself permission to slow down

The way we shop, give and interact with technology will continue to evolve. So will the ways cybercriminals try to reach us.

But one of our best defenses remains surprisingly simple: understanding how we respond under pressure.

When something makes you feel rushed, pulls at your heartstrings or catches you when you’re distracted, recognize that feeling as a reason to take a closer look.

We can’t eliminate every distraction from the holiday season, but we can be more intentional about how we respond to them. And that’s a security habit worth carrying well beyond the holidays.

Cybercriminals want you to act before you think. Don’t give them that gift.

Question. Verify. Then respond.

 

What to expect this holiday shopping season

The Mastercard Economics Institute's 2026 holiday forecast projects the strongest retail sales growth in four years, with AI influencing how consumers discover products, compare options and shop earlier.
A family looks at a store window with a Christmas display.