Skip to main content

Article

Inside the small and middle market

Virtual cards: The ecosystem behind the opportunity

As businesses look to grow, the next opportunity for virtual cards lies in making payments easier to use, accept and manage across the businesses and partners they depend on.

Published: November 2026

woman wearing apron working in workshop

Every business starts with an ambition. Whether it's opening a second location, reaching new customers or simply finding more time to focus on what matters, growth brings new opportunities — and new challenges.

Payments shouldn't be one of the things holding businesses back. 

Throughout this series, are truly fit for purpose.

We've explored how virtual cards are helping small and medium-sized enterprises (SMEs) manage spending with greater security, confidence and control. But as businesses grow, getting the most out of virtual cards depends on more than their own willingness to use them.

It also depends on the suppliers, financial institutions and technology providers they work with every day.

For virtual cards to reach their full potential, the businesses and partners surrounding SMEs need to move forward together.

 

Key signals from the market

While SMEs increasingly recognize the value of virtual cards, being able to use them wherever they're needed remains a challenge.

Globally, 33% of SMEs identify supplier acceptance as a barrier to broader virtual card usage. In the U.S., that figure rises to 36%.1

The challenge looks different depending on the market. Local payment preferences, costs and established supplier practices can all influence whether a business can pay by virtual card.

In Brazil, for example, the widespread use of Pix, the country's real-time payment system, has created an environment where businesses and consumers have familiar alternatives to cards. This can make encouraging virtual card acceptance more challenging.

These findings point to an important distinction: businesses may recognize the benefits of virtual cards, but they cannot always decide how their suppliers accept payments.

And that can limit how much value they ultimately realize.

 

When payment challenges get in the way of growth

As businesses grow, so do the number of payments they need to make, suppliers they work with and people responsible for managing spending.

For a small business with a handful of employees, payment challenges may be easier to work around. If a supplier doesn't accept a virtual card, the owner may choose another way to pay or manage the process directly.

But as businesses expand, those workarounds can become harder to manage.

Consider a growing business working with dozens of suppliers across multiple locations. Some accept virtual cards, while others require bank transfers or different payment methods. Each exception can mean more manual work, more time spent tracking payments and less visibility into spending.

For businesses with larger teams, these challenges can add up quickly.

What began as a way to simplify payments can become more complicated when the businesses around them aren't equipped to accept them.

And for owners and teams focused on growing their businesses, time spent managing payment exceptions is time that could be spent serving customers, exploring opportunities or planning what's next.

This is why supplier acceptance matters. It's not simply about giving businesses another way to pay. It's about helping them manage spending consistently and confidently as their needs evolve.

 

Making virtual cards easier to use, everywhere businesses need them

Improving supplier acceptance is an important step, but it's only part of the opportunity.

Businesses also need virtual cards to work with the tools and processes they already use.

For financial institutions, payment networks and technology providers, this means helping businesses connect virtual cards with their accounting, expense management and purchasing systems, while making it easier for suppliers to accept payments.

It also means helping businesses understand where virtual cards can add value, how to use them and how to bring more employees and suppliers into the process.

When these pieces work together, businesses can spend less time navigating different payment methods and manual processes, and more time focusing on their priorities.

A business should be able to give employees the flexibility to make necessary purchases, pay suppliers efficiently and maintain visibility over spending without having to manage every transaction individually.

That's where the opportunity becomes bigger than the card itself.

Virtual cards can help businesses manage spending with greater control, but their full value comes when they work easily across the people, partners and systems that keep a business running.

 

Building an ecosystem for growth

Across this series, one message has become increasingly clear: virtual cards are no longer simply an emerging way to pay.

They are becoming an important part of how businesses manage spending, protect payments and support day-to-day operations.

We've explored how adoption is evolving, why security builds confidence and how virtual cards can help businesses manage growing complexity.

Now, the opportunity extends beyond the business itself.

For financial institutions, payment networks, suppliers and technology providers, the next chapter is about making virtual cards easier to accept, connect and use in the everyday moments that matter to businesses.

Because behind every payment is a business working toward something bigger — a new customer, a new location, a new opportunity.

The future of virtual cards isn't just about helping businesses pay differently. It's about helping them move forward, with an ecosystem that makes growth easier.

Related articles

Follow Mastercard for Small and Medium Businesses on LinkedIn

Designed to share insights, ideas and real-world stories relevant to your business and the customers you serve. 

zoomed in picture of laptop with person logging into linkedIn

[1]  Global Virtual Card Research, Kaiser Associates, commissioned by Mastercard, 2025.