The Entertainer makes toy shopping personal

The Entertainer, the U.K.’s leading toy retailer, spans more than 160 stores plus thousands of concessions nationwide. When its testing platform was deprecated, the team saw a chance to do more than replace it. With Mastercard Dynamic Yield, The Entertainer now combines testing and personalization into one easy-to-use tool, tailoring recommendations, bundles and content to every shopper and putting the right toy in front of the right customer at the right time.