As retail media network growth continues to soar, consumer goods companies are looking to better measure and optimize their investments.

Mastercard recently commissioned a study with Forrester Consulting to assess the current state of retail media network strategies in the CPG/FMCG industry. Forrester’s survey of 315+ B2C marketing leaders across the globe found that 74% of respondents believe retail media networks are integral to growing revenue. However, 65% reported difficulties determining how to spend on RMNs to maximize ROI.

Download the study to learn how CPGs are navigating today’s retail media landscape. The study covers:

• The top strategies and use cases for retail media
• How CPG companies are funding RMN investments
• Current challenges faced in maximizing ROI
• Potential benefits of building RMN partnerships