Measure the true omnichannel impact of your ad campaigns

“Breaking through the digital clutter” is ranked a top challenge many marketers face today. It’s challenging to reach the right customers with the right message at the right time – and brands are struggling to measure which of their advertising efforts drove conversions. Publishers and advertisers seek accurate ad attribution while keeping consumer data privacy top-of-mind.

Mastercard Test & Learn® Media Measurement takes a privacy-centric approach, using Mastercard's aggregated and anonymized transaction insights combined with proprietary analytics methodologies. The media analytics solution can accurately tell advertisers which campaigns drove impact based on real spend data and patented analytics.
 

Test & Learn® Media Measurement measures the incremental impact of the campaign by comparing aggregated transactions between test vs. control geographies and pre- vs. post-campaign. Lift is calculated as the difference between actual and expected based on control performance.

Results are weighted and aggregated across all exposed geographies to produce an overall campaign lift result. Mastercard can provide two different outputs from the analysis:

1. Always-on attribution deliverable that automatically provides top-line results  
2. Extensive report that provides in-depth media metrics on campaign effectiveness, prepared by a team of analysts and data scientists

Publishers, retail media networks and agencies use these reports to optimize ad campaigns and demonstrate the effectiveness of media to advertisers.