After the pandemic, cross-border tourism has continued to pick up with the release of travel demands. In the first quarter of 2024, the total number of inbound and outbound tourists reached 141 million, close to 83% of the same period in 2019. Compared to 2023, the YoY increase was 70.5%, while
the number of Hong Kong SAR, Macao SAR and Taiwan permits issued has reached 114% of pre-pandemic levels 1, showing significant recovery momentum in short-distance destinations. During New Year Holiday in 2024, the average daily inbound and outbound total volume has recovered to the
level of the same period in 2019, which is undoubtedly an important signal of increased confidence in Chinese Mainland’s cross-border travel market.