How emerging technologies and experiences are shaping
the future of commerce
The last decade has witnessed an unprecedented acceleration in technology adoption in retail, from digital, virtual and social commerce to contactless and biometric checkout
Alongside this technological surge, consumer expectations for personalization and engaging retail experiences have evolved dramatically. These two forces are culminating in a retail renaissance where brands use emerging technologies to deepen their connection with and value to consumers.
This issue of Signals explores today’s retail innovation through five key attributes, which often converge and overlap in various combinations to create new experiences.