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Case study

How a bank optimized their consumer credit card portfolio for $49M revenue

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Problem

A bank partnered with Mastercard’s Specialized Business On-Site Support (SBOS) to optimize their consumer credit portfolio.

A regional bank was looking for program management experts to support the development, prioritization and fast -track execution of the Buy Now, Pay Later (BNPL) product. The bank leveraged Mastercard's SBOS for on -site consumer banking product managers and program managers to assist with the execution and delivery of their critical strategic portfolio initiative.

 

Approach

Mastercard created an implementation plan to execute time delivery across three phases:

Phase 1: Support delivery of BNPL product (MVP)

  • Program governance
  • Card value proposition design, UX, business case
  • Go-to-market plans
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Phase 2: Enhance BNPL 2.0 strategy and development of refreshed awards products

  • Deliver improved features and UX for BNPL
  • Develop awards roadmap
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Phase 3: Delivery of refreshed awards products

  • Deliver improved features and UX for BNPL
  • Deliver awards roadmap and products
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Results

Mastercard Program Management helped the bank achieve:

Successful delivery of market leading BNPL product with digital Mastercard – one of the first banks to globally launch.

Over 225K new accounts in 12 months.
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AUD $49M incremental revenue for the client from this product over three years.
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Deliver above plan acquisition of new accounts and incremental GDV of $900M in 12 months.

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Product development reduced by three months – faster development and speed to market for the client through PM.

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