How a bank in South America optimized its EMOB strategy for 3x CTR

Problem

The bank wanted to design a multi -channel marketing program to drove acquisition and adoption for 3 of its credit cards.

Define four audience segmentations based on demographics and anonymized and aggregated transaction insights, allowing for tailored communications.

Build marketing messages with dynamic content to power robust A/B tests to unearth optimization opportunities.

Create performance dashboards that were refreshed daily to monitor program performance.

The first phase of the program yielded:

for activation on average.

for first use on average.

Open rate.

Click through rate.