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Why trees

Restoring Earth's vital forests

Our mission is to help restore 100 million trees in areas that have significant potential for impact on climate, community and biodiversity.

Forest scene

Climate

Forests play a crucial role in helping to clean our air[1]

Biodiversity

Forests provide nutritious food for humans and animals[1]

Community

Tree restoration projects can help support sustainable development and empower local communities[2]

SPOTLIGHT

Why Trees

By restoring forests, we can help defend our planet against rising temperatures - and much more.

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Focusing on areas with significant global need

The Priceless Planet Coalition employs a forest restoration model dedicated not only to the restoration of 100 million trees but also to the regrowing of forests in geographies that represent significant global need. Areas with strong potential for positive impacts on climate, community and biodiversity goals will be prioritized as we set out to restore forestland across the globe.

Guided by Conservation International and World Resources Institute, we will employ science-based practices for the selection, implementation and long-term monitoring of our restoration efforts. It is this approach that we believe sets the Priceless Planet Coalition apart, both in its sheer scale and in the quality of the work we plan to undertake.

A network of experts committed to our planet

Mastercard has selected the global environmental organizations Conservation International and World Resources Institute to lead the mobilization and coordination of our restoration efforts, working with non-governmental organizations in the field and collaborating with local communities and stakeholders for long-term forest stewardship.

Conservation International

Conservation International works to spotlight and secure the critical benefits that nature provides to humanity. Since their inception, they’ve helped to protect more than 6 million square kilometers (2.3 million square miles) of land and sea across more than 70 countries. Currently with offices in 29 countries and 2,000 partners worldwide, their reach is truly global.

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World Resources Institute

WRI is a global research organization that spans more than 60 countries with offices in the United States, China, India, Brazil, Indonesia and more. Their more than 1,000 experts and staff work closely with leaders to turn big ideas into action to sustain our natural resources — the foundation of economic opportunity and human well-being.

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Ready to make an impact?

Join us in our mission to help restore 100 million trees.

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[1] UN Environment Programme, Exploring the vital role of our forests, 2023. ↩

[2] How forests can cut carbon, restore ecosystems and create jobs, Massachusetts Institute of Technology, 2023. ↩