The state of business experimentation 2024

How can your organization innovate, experiment, and roll out new ideas in a rapid, profitable, and repeatable manner? Hear how Walmart and other leading retailers are evaluating business initiatives and learn how your organization can create business value through testing in this first look at the 2024 State of Business Experimentation report.

The State of Business Experimentation report is based on an annual survey of Test & Learn® customers conducted by Mastercard to understand trends in business experimentation. The survey results reveal insights about innovation trends and where testing is headed in the year to come.

During this session, we will share a first look at results from the 2024 survey, with a deep dive into specific findings for the retail sector. We’ll share competitive insights, testing practices within functional areas, emerging trends in testing, and learn how Jacob Booher of Walmart approaches testing in his organization.

This webinar took place on September 25th, 2024 at 1 pm EDT.