Preparing for agentic commerce

AI agents are beginning to reshape how consumers discover, compare and buy. As agent-mediated commerce evolves, merchants face a new set of questions: How will customers find and choose your business? What does it take to transact securely through an AI agent? And how should businesses prepare today?

Join Mastercard experts for a practical discussion on what agentic commerce means for Australian merchants and how businesses can prepare for this emerging shift.

Building on insights from Mastercard’s Adopt with intent: Building merchant readiness for agentic commerce report, this webinar will move from research to action, exploring the capabilities, considerations and decisions merchants should be thinking about now.

In this webinar, we’ll explore:

• How AI agents could reshape discovery, consideration and purchase
• What merchants need to consider to remain visible and relevant in agent-mediated journeys
• How trust, authentication, payments and consumer control could work when an AI agent is acting on a customer’s behalf
• Where agentic commerce creates new opportunities, and new risks, for merchants
• Practical steps businesses can take now to build readiness as the ecosystem evolves

Whether your organization is already experimenting with AI or still determining what agentic commerce means for your business, this session will help you understand where to focus and how to prepare.

Register now to explore what agentic commerce could mean for your business and the actions you can take today.