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Access Pass

Unlocking the next evolution in cardholder experiences

Unlock exclusive perks, VIP access and personalized experiences—instantly added to your existing digital Mastercard.

72%

of consumers wish financial service brands did more to support their love for their passion areas.1

73%

of consumers are looking for new experiences to liven up the everyday.2

67%

of Gen Z cardholders are seeking human connection in everything they do.

2

 

66%

 of credit card customers aged 18-45 are motivated primarily by access to exclusive experiences and rewards.3

 

Introducing Mastercard Access Pass

Mastercard Access Pass turns everyday payments into personalized, passion-led experiences. It unlocks exclusive access and perks, with a unique digital card, layered on top of your existing Mastercard.

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Affinity meets payments

Access Pass turns every transaction into moments for cardholders to connect with what they love.

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Recognition and exclusivity

Cardholders enjoy personalized perks, priority access and additional benefits, reflecting their interests, helping to build engagement and differentiation for issuers.

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Scalable innovation

Integrates seamlessly with your systems without requiring a new product launch, making it easy to deploy a companion proposition alongside your existing portfolio and engage more customers at scale.

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Turn payments into meaningful connections

Mastercard Access Pass is a win win for issuers, consumers and affinity partners.

Issuers

Access Pass provides new ways to connect with your cardholders, helping to increase differentiation and boost cardholder engagement, including top-of wallet, without launching new products.

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Affinity Partners

Extend brand reach with exclusive access and integrated experiences, increasing fan awareness and engagement

Crowd of sports fans cheering during a match in stadium. Excited people standing with their arms raised, clapping, and yelling to encourage their team to win.

Consumers

Unlock personalized and unique access, experiences and recognition from your favorite brands

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Interested in Mastercard Access Pass?

Contact us to learn more about this exciting opportunity for your cardholders.

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1. Mastercard Passions, The Great Unlock, 2024 

2. Kantar Global Monitor Study, July 20, 2024 – August 30, 2024 – Relevant questions within AI, sustainability, community, entrepreneurialism / creators, shopping, political, economic instability, trust, experience over possessions, globalization 

3. Capgemini Research Institute's "World Retail Banking Report 2025"