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Exploring how AI, agentic commerce, cybersecurity and capital innovation are reshaping the future of small business
Speaker
Emanuel Pleitez
Vice President of Finance, Finix
Speaker
Ginger Siegel
North America Small and Medium Business Lead, Mastercard
What does the small business landscape look like today and where are the greatest opportunities for growth? This session brings together insights from across Mastercard to provide a 360-degree view of the forces shaping small businesses, from economic and consumer spending trends to neighborhood-level opportunities across San Francisco to the evolving needs and priorities of entrepreneurs. Attendees will leave with a deeper understanding of the small business ecosystem and the insights needed to better support business growth and success.
Speaker
Roiana Reid
Vice President, Lead Economist, North America, Mastercard
Speaker
Marian Smith
Vice President, Global Research & Insights, Mastercard
Artificial intelligence is poised to fundamentally reshape the way commerce happens. As AI-powered agents evolve from assistants to decision-makers, they will increasingly research products, compare options, negotiate prices, initiate purchases and manage transactions on behalf of consumers and businesses. This shift raises important questions about how brands compete for visibility, how trust is established, and how payments, identity and security must evolve in an agent-driven economy. In this forward-looking conversation, industry leaders will explore what happens when purchasing decisions are no longer made through traditional search, websites or apps, but through intelligent agents acting on behalf of users. Attendees will gain insights into how businesses can prepare for a future where commerce becomes increasingly autonomous, personalized and powered by AI.
Moderator
Bonnie Shnayerson
Vice President, Small Business Product Management, Mastercard
Speaker
Ankit Agarwal
CTO, Skyfire
Speaker
Ali Shazal
Applied AI Lead, Anthropic
Speaker
Oskar Duris
Vice President, Product Development Agentic Products, Mastercard
Join Mastercard for an interactive conversation about the future of small business. The session will begin with a fireside chat featuring Jamie Gentner, owner of Center Hardware, who will share firsthand insights into the realities of running and growing a small business today, from managing cash flow and finding new customers to balancing day-to-day operations while planning for what’s next.
Building on those challenges and opportunities, Mastercard leaders will provide an exclusive preview of emerging solutions designed to help small businesses work smarter, optimize payments, discover new customers and automate routine tasks. These capabilities are still evolving, and we’re inviting clients and small business owners into the development process. Through live demonstrations and audience feedback, participants will have the opportunity to help shape the future of these solutions before they launch.
Moderator
Ginger Siegel
North America Small and Medium Business Lead, Mastercard
Speaker
Jamie Gentner
Owner, Center Hardware
Speaker
Michael Sulla
Vice President of Agent Pay, Mastercard
Speaker
Dinesh Damodharan
SVP, Software Engineering, Small and Medium Enterprise
This conversation will spotlight small business owners whose passion, perseverance and vision have helped them build thriving businesses and create meaningful impact in their communities. Through personal stories and practical insights, panelists will discuss the realities of entrepreneurship, lessons learned along the way and what it takes to grow and adapt in today’s evolving business landscape.
Moderator
Perry Barnett
Director, Digital Partnerships and Fintech, Mastercard
Speaker
Carmen Anderson
Owner, Camucha’s Kitchen
Speaker
Feli Ortega
Owner, Felicita Wines
Speaker
Shanie Jones
Owner, Peaches Patties
Speaker
Ginger Siegel
North America Small and Medium Business Lead, Mastercard
As a leading advocate for small businesses, Mayor Daniel Laurie Thomas’s office will share his perspective on the opportunities and challenges facing San Francisco entrepreneurs, the importance of supporting local businesses, and the role innovation, partnership and community play in driving economic growth.
Understanding consumer behavior is essential for small business success. This session provides a data-driven look at spending trends, customer preferences and emerging opportunities across the Bay Area. Attendees will learn how local consumers are adapting their purchasing behaviors, where demand is growing and how these insights can inform business planning, marketing strategies and growth decisions in the months ahead.
This is an MEI session, offering practical insights local businesses can use immediately.
Speaker
Roiana Reid
Vice President, Lead Economist, North America, Mastercard
Speaker
Adrienne Manns
Vice President, Strategic Partnerships, Mastercard
Artificial intelligence doesn’t have to be complicated or expensive. Through live demonstrations from leading technology platforms, including Canva, Shopify and TikTok, this interactive session will showcase practical ways small businesses can use AI to save time, increase productivity, attract customers and make smarter business decisions.
From creating marketing content and engaging customers to managing cash flow, optimizing inventory and growing online sales, attendees will see how AI can be applied across every stage of the business journey. Designed for entrepreneurs of all experience levels, this session will focus on real-world use cases and actionable tools that can be implemented immediately.
Moderator
Amber Dawkins
Vice President, Small Business Product Management, Mastercard
Speaker
Nikki Scott
Head of Brand Partnerships, TikTok
Whether it’s creating financial freedom, building a legacy, serving a community or pursuing a passion, entrepreneurs start businesses because they believe in something bigger. But turning that dream into reality requires more than determination alone.
In this conversation, Gumbo Social founder Dontaye Ball will share the journey behind building his business, the challenges he’s faced along the way and what it truly takes to grow a company. Joined by leaders from Mastercard and Intuit, the discussion will explore how access to capital, financial tools, technology, partnerships and support systems can help entrepreneurs move from vision to sustainable growth.
Attendees will leave with actionable insights and practical advice on how to build, manage and scale their businesses more effectively.
Moderator
Ginger Siegel
North America Small and Medium Business Lead, Mastercard
Speaker
Niall Wall
Vice President, Corporate Business Development, Intuit
Speaker
Dontaye Ball
Founder and Owner, Gumbo Social
Explore interactive demonstrations, connect with technology providers and discover resources designed to help small businesses thrive. Attendees can engage directly with experts in AI, cybersecurity, payments and digital commerce, while also networking with fellow entrepreneurs and browsing products and services from local businesses. This hands-on experience is designed to encourage learning, collaboration and meaningful connections.
Interactive stations:
Access to capital remains one of the most important and persistent challenges facing small businesses. Whether launching a new venture, managing cash flow, investing in growth or navigating unexpected challenges, understanding available funding options is critical to long-term success.
This interactive discussion brings together lenders, community development financial institutions (CDFIs) and small business experts to explore the evolving landscape of small business financing. Attendees will gain practical insights into traditional and alternative funding sources, how to prepare for financing opportunities and strategies for positioning their businesses for sustainable growth.
Moderator
Stephen Hogg
Vice President, Business Excellence, Mastercard
Speaker
Bulbul Gupta
President and CEO, Pacific Community Ventures
Speaker
Art Flores
Co-founder and CEO, Dao
Speaker
Aaron Bai
Founder, Affiniti
Cyber threats are becoming more sophisticated, but protecting your business doesn’t require a dedicated technology team. Through real-world examples and interactive audience participation, this session helps entrepreneurs identify common scams, reduce risk and implement simple security practices that protect their business, customers and reputation. Attendees will leave with practical steps they can take immediately to strengthen their cybersecurity posture.
This is an interactive session with a cyber expert where the audience participates in solving real scenarios.
Moderator
Kerice Hyatt
Director, Small Business Product Management, Mastercard
Speaker
Corey White
Founder, Cythentic
Today’s entrepreneurs are building businesses differently by combining content, commerce, community and technology. In this interactive session, creators and founders share the tools, platforms and strategies they use to attract customers, build loyalty and grow their businesses in a digital-first world.
Moderator
Scherise Merritt
Director, Small Business Product Management, Mastercard
Speaker
Darion Frazier
Content Creator at Bay Area Foodz
Speaker
Jourdan Guyton
Founder and CEO of Vera Jean Media
Speaker
Alan Hwang
Head of Marketing, Later
Speaker
Amber Dawkins
Vice President, Small Business Product Management, Mastercard
Speaker
Ginger Siegel
North America Small and Medium Business Lead, Mastercard