Skip to main content

Small Business Summit

San Francisco:
Technology Forward

San Francisco skyline.

Main Street meets Silicon Valley

Exploring how AI, agentic commerce, cybersecurity and capital innovation are reshaping the future of small business

Date

October 15, 2026

Calendar icon

Time

9:00 AM–6:30 PM

Clock icon

Location

Finix Headquarters
760 Market St., San Francisco, CA 94102

Location icon

Agenda: Clients and partners programming

Morning session

9:00 AM–9:10 AM

Welcome remarks

Emanuel Pleitez.

Speaker

Emanuel Pleitez
Vice President of Finance, Finix

Ginger Siegel.

Speaker

Ginger Siegel
North America Small and Medium Business Lead, Mastercard

 

 

9:10 AM–9:55 AM

The Mastercard SMB 360° view: Trends, opportunities and small business needs

What does the small business landscape look like today and where are the greatest opportunities for growth? This session brings together insights from across Mastercard to provide a 360-degree view of the forces shaping small businesses, from economic and consumer spending trends to neighborhood-level opportunities across San Francisco to the evolving needs and priorities of entrepreneurs. Attendees will leave with a deeper understanding of the small business ecosystem and the insights needed to better support business growth and success.

Roiana Reid.

Speaker

Roiana Reid
Vice President, Lead Economist, North America, Mastercard

Marian Smith.

Speaker

Marian Smith
Vice President, Global Research & Insights, Mastercard

 

 

10:00 AM–10:30 AM

Commerce without clicks: What happens when AI starts buying?

Artificial intelligence is poised to fundamentally reshape the way commerce happens. As AI-powered agents evolve from assistants to decision-makers, they will increasingly research products, compare options, negotiate prices, initiate purchases and manage transactions on behalf of consumers and businesses. This shift raises important questions about how brands compete for visibility, how trust is established, and how payments, identity and security must evolve in an agent-driven economy. In this forward-looking conversation, industry leaders will explore what happens when purchasing decisions are no longer made through traditional search, websites or apps, but through intelligent agents acting on behalf of users. Attendees will gain insights into how businesses can prepare for a future where commerce becomes increasingly autonomous, personalized and powered by AI.

Bonnie Shnayerson.

Moderator

Bonnie Shnayerson
Vice President, Small Business Product Management, Mastercard

Ankit Agarwal.

Speaker

Ankit Agarwal
CTO, Skyfire

Ali Shazal.

Speaker

Ali Shazal
Applied AI Lead, Anthropic

Oskar Duris.

Speaker

Oskar Duris
Vice President, Product Development Agentic Products, Mastercard

 

 

10:30 AM–10:40 AM

Networking break

 

 

10:40 AM–11:30 AM

The future of small business commerce: Help us build what’s next

Join Mastercard for an interactive conversation about the future of small business. The session will begin with a fireside chat featuring Jamie Gentner, owner of Center Hardware, who will share firsthand insights into the realities of running and growing a small business today, from managing cash flow and finding new customers to balancing day-to-day operations while planning for what’s next.

Building on those challenges and opportunities, Mastercard leaders will provide an exclusive preview of emerging solutions designed to help small businesses work smarter, optimize payments, discover new customers and automate routine tasks. These capabilities are still evolving, and we’re inviting clients and small business owners into the development process. Through live demonstrations and audience feedback, participants will have the opportunity to help shape the future of these solutions before they launch.

Ginger Siegel.

Moderator

Ginger Siegel
North America Small and Medium Business Lead, Mastercard

Jamie Gentner.

Speaker

Jamie Gentner
Owner, Center Hardware

Michael Sulla.

Speaker

Michael Sulla
Vice President of Agent Pay, Mastercard

Dinesh Damodharan.

Speaker

Dinesh Damodharan
SVP, Software Engineering, Small and Medium Enterprise

 

 

11:30 AM–12:00 PM

The voice of Main Street: Family legacies, immigrant dreams and the future of small business

This conversation will spotlight small business owners whose passion, perseverance and vision have helped them build thriving businesses and create meaningful impact in their communities. Through personal stories and practical insights, panelists will discuss the realities of entrepreneurship, lessons learned along the way and what it takes to grow and adapt in today’s evolving business landscape.

Perry Barnett.

Moderator

Perry Barnett
Director, Digital Partnerships and Fintech, Mastercard

Carmen Anderson.

Speaker

Carmen Anderson
Owner, Camucha’s Kitchen

Feli Ortega.

Speaker

Feli Ortega
Owner, Felicita Wines

Shanie Jones.

Speaker

Shanie Jones
Owner, Peaches Patties

 

 

12:00 PM–1:00 PM

Lunch break

Agenda: Small business programming

Afternoon session

1:00 PM–1:10 PM

Welcome remarks

Ginger Siegel.

Speaker

Ginger Siegel
North America Small and Medium Business Lead, Mastercard

 

 

1:10 PM–1:25 PM

Special remarks

As a leading advocate for small businesses, Mayor Daniel Laurie Thomas’s office will share his perspective on the opportunities and challenges facing San Francisco entrepreneurs, the importance of supporting local businesses, and the role innovation, partnership and community play in driving economic growth.

 

 

1:25 PM–1:55 PM

What San Francisco consumers are buying right now

Understanding consumer behavior is essential for small business success. This session provides a data-driven look at spending trends, customer preferences and emerging opportunities across the Bay Area. Attendees will learn how local consumers are adapting their purchasing behaviors, where demand is growing and how these insights can inform business planning, marketing strategies and growth decisions in the months ahead.

This is an MEI session, offering practical insights local businesses can use immediately.

Roiana Reid.

Speaker

Roiana Reid
Vice President, Lead Economist, North America, Mastercard

Adrienne Manns.

Speaker

Adrienne Manns
Vice President, Strategic Partnerships, Mastercard

 

 

2:00 PM–2:45 PM

Main Street growth challenge: Making every marketing minute count

Artificial intelligence doesn’t have to be complicated or expensive. Through live demonstrations from leading technology platforms, including Canva, Shopify and TikTok, this interactive session will showcase practical ways small businesses can use AI to save time, increase productivity, attract customers and make smarter business decisions.

From creating marketing content and engaging customers to managing cash flow, optimizing inventory and growing online sales, attendees will see how AI can be applied across every stage of the business journey. Designed for entrepreneurs of all experience levels, this session will focus on real-world use cases and actionable tools that can be implemented immediately.

Amber Dawkins.

Moderator

Amber Dawkins
Vice President, Small Business Product Management, Mastercard

Nikki Scott.

Speaker

Nikki Scott
Head of Brand Partnerships, TikTok

 

 

2:45 PM–3:15 PM

What every small business needs to grow

Whether it’s creating financial freedom, building a legacy, serving a community or pursuing a passion, entrepreneurs start businesses because they believe in something bigger. But turning that dream into reality requires more than determination alone.

In this conversation, Gumbo Social founder Dontaye Ball will share the journey behind building his business, the challenges he’s faced along the way and what it truly takes to grow a company. Joined by leaders from Mastercard and Intuit, the discussion will explore how access to capital, financial tools, technology, partnerships and support systems can help entrepreneurs move from vision to sustainable growth.

Attendees will leave with actionable insights and practical advice on how to build, manage and scale their businesses more effectively.

Ginger Siegel.

Moderator

Ginger Siegel
North America Small and Medium Business Lead, Mastercard

Niall Wall.

Speaker

Niall Wall
Vice President, Corporate Business Development, Intuit

Dontaye Ball.

Speaker

Dontaye Ball
Founder and Owner, Gumbo Social

 

 

3:15 PM–3:45 PM

Marketplace, AI playground and networking break

Explore interactive demonstrations, connect with technology providers and discover resources designed to help small businesses thrive. Attendees can engage directly with experts in AI, cybersecurity, payments and digital commerce, while also networking with fellow entrepreneurs and browsing products and services from local businesses. This hands-on experience is designed to encourage learning, collaboration and meaningful connections.

Interactive stations:

  • Intuit mentoring sessions
  • Mastercard technology demos
  • Advisory clinics

 

 

3:45 PM–4:15 PM

Unlocking capital: Funding strategies for small business growth

Access to capital remains one of the most important and persistent challenges facing small businesses. Whether launching a new venture, managing cash flow, investing in growth or navigating unexpected challenges, understanding available funding options is critical to long-term success.

This interactive discussion brings together lenders, community development financial institutions (CDFIs) and small business experts to explore the evolving landscape of small business financing. Attendees will gain practical insights into traditional and alternative funding sources, how to prepare for financing opportunities and strategies for positioning their businesses for sustainable growth.

Stephen Hogg.

Moderator

Stephen Hogg
Vice President, Business Excellence, Mastercard

Andrew Leon Hanna.

Speaker

Bulbul Gupta
President and CEO, Pacific Community Ventures

Art Flores.

Speaker

Art Flores
Co-founder and CEO, Dao

Aaron Bai.

Speaker

Aaron Bai
Founder, Affiniti

 

 

4:15 PM–4:45 PM

Cybersecurity live

Cyber threats are becoming more sophisticated, but protecting your business doesn’t require a dedicated technology team. Through real-world examples and interactive audience participation, this session helps entrepreneurs identify common scams, reduce risk and implement simple security practices that protect their business, customers and reputation. Attendees will leave with practical steps they can take immediately to strengthen their cybersecurity posture.

This is an interactive session with a cyber expert where the audience participates in solving real scenarios.

Kerice Hyatt.

Moderator

Kerice Hyatt
Director, Small Business Product Management, Mastercard

Corey White.

Speaker

Corey White
Founder, Cythentic

 

 

4:45 PM–5:15 PM

From side hustle to brand: The new playbook for business growth

Today’s entrepreneurs are building businesses differently by combining content, commerce, community and technology. In this interactive session, creators and founders share the tools, platforms and strategies they use to attract customers, build loyalty and grow their businesses in a digital-first world.

Scherise Merritt.

Moderator

Scherise Merritt
Director, Small Business Product Management, Mastercard

Letticia Flores Poole.

Speaker

Darion Frazier
Content Creator at Bay Area Foodz

Jourdan Guyton.

Speaker

Jourdan Guyton
Founder and CEO of Vera Jean Media

Alan Hwang.

Speaker

Alan Hwang
Head of Marketing, Later

 

 

5:15 PM–5:25 PM

Closing remarks

Amber Dawkins.

Speaker

Amber Dawkins
Vice President, Small Business Product Management, Mastercard

Ginger Siegel.

Speaker

Ginger Siegel
North America Small and Medium Business Lead, Mastercard

 

 

5:30 PM–6:30 PM

Networking reception

Small Business Summit San Francisco