Personalizing the drive-thru experience for 100% of guests

About the talk:

The drive-thru is responsible for billions (with a B) of dollars in monthly revenue for quick service restaurants (QSRs) — making it one of the industry’s most popular sales channels.

But only about 10% of drive-thru customers have consented to share their personal information; which QSRs have historically focused their personalization efforts around. This means that 90% of drive-thru interactions occur without optimization, leaving a ton of potential revenue on the table.

The only question is: How do you personalize for guests who have yet to join your loyalty program?

By leveraging contextual data insights, QSRs can begin to tailor every interaction based on time of day, weather and restaurant location to provide a drive-thru experience that's 100% personalized.

Check out the full article here

Join us to learn how QSRs can use contextual factors to personalize the drive-thru experience for 100% of customers.

Tune in to learn:

• The opportunity associated with drive-thru personalization for unknown guests

• 6 contextual factors that QSRs can use to optimize every drive-thru interaction

• Examples of personalization based on contextual factors

• Personalizing for identified and unidentified guests