Talking personalization strategy with Ocado

About the talk:

In today's market, the cost of paid advertising continues to rise and the results are increasingly difficult to predict. When facing these challenges, focusing on retention is key to driving long term business value. With accurate customer data insights already at your fingertips, it’s time to get to know the customers you already have and make sure you provide them with the personalized experiences they deserve.

In this talk, Paul Wilkins, Co-founder and CEO of Conversio, Matthew Wilson, Conversion Rate Optimization, Senior Manager at Britbox, and Liz Powell, Director, Solutions Architect at Mastercard came together to discuss how an effective personalization strategy makes shopping effortless and turns buyers into brand advocates.

Tune in to learn:

• The importance of understanding your existing customers’ needs 

• How to identify the “sweet spot” that turns occasional shoppers into loyal customers

• Gamification of customer experience and reward programs in the grocery market

• Examples of high-performing customer engagement tactics with proven success