Mastercard and Jennifer Hudson team up to turn everyday purchases into support for Stand Up To CancerMay 22, 2023
New campaign encourages consumers to come together and support cutting-edge cancer research through everyday dining and grocery purchases
Mastercard is continuing its longstanding support of Stand Up To Cancer (SU2C) with new campaign that drives donations for cutting-edge cancer research through dining and grocery purchases. Alongside EGOT winner Jennifer Hudson, who initially partnered with Mastercard in 2021 for its Strivers Initiative, Mastercard is encouraging consumers to give back by coming together over shared dining experiences, because each individual contribution can lead towards a powerful impact.
From May 22nd through July 15th, Mastercard will donate one cent up to $5 million to Stand Up To Cancer when cardholders tap or order online with a Mastercard at qualifying restaurants and grocery stores.*
Through an over 10-year collaboration, Mastercard has donated more than $65 million to Stand Up To Cancer, impacting countless people and supporting Stand Up To Cancer’s mission to get new therapies to patients to help save lives.
In addition to giving cardholders a simple way to join Mastercard’s mission through dining and grocery purchases, the 2023 holistic campaign includes new advertising, marketing engagements and live experiences to Mastercard cardholders.
In Mastercard’s new commercial, which premieres May 22 and will run on national broadcast television and streaming platforms, Jennifer Hudson appears and demonstrates what we instinctively know: as individuals we are powerful, but never as powerful as we are when we come together. Whether eating out or cooking in their own kitchen, Mastercard is giving cardholders an easy way to come together and make individual actions that have an impact in cutting-edge cancer research.
Priceless.com will offer cardholders exclusive culinary and sports experiences that tap into their passions all while contributing to SU2C research, including:
- A Time Out Cocktails and Conversations event featuring a group of local community builders who are inspiring change by bringing people together through food. Social media influencers, restaurateurs, lifestyle leaders, and others will come together to share tips and tricks on hosting group gatherings and enjoy food and beverages from Time Out Market's selection of local restaurants.
- The opportunity for cardholders to get up close and personal with professional baseball players by joining the team for batting practice before a game or escorting a player onto the field before a home game. For more experiential opportunities like this, click here.
For more information on Mastercard’s collaboration with Stand Up To Cancer, and to find out how you can help, visit priceless.com/SU2C.
*Applies 5/22/23 12:00am ET – 7/15/23 11:59pm ET or when US$5MM donation max is reached, whichever comes first. For every eligible online or contactless transaction made at qualifying U.S. restaurants and grocery stores (as defined by the applicable Mastercard Merchant Category Code) with a U.S. issued Mastercard card, Mastercard will donate to Stand Up To Cancer US$.01, up to US$5MM. See full terms at priceless.com/SU2C. Stand Up To Cancer is a 501(c)(3) charitable organization.