American Express, Discover, Mastercard and Visa Implement Click to Pay to Make Online Checkout Simple and SecureOctober 22, 2019 | NEW YORK, RIVERWOODS, PURCHASE, SAN FRANCISCO | By Chaiti Sen
BassPro, Cinemark, JoAnn Fabric and Crafts, Movember, Papa John’s, Rakuten, Saks Fifth Avenue, Staples, SHOP.com and Tickets.com are among the first merchants to offer consumers new option to click to pay
Today, American Express, Discover, Mastercard and Visa announced the arrival of faster, more secure online checkout based on the new EMV® Secure Remote Commerce (SRC) industry standard, establishing a simplified way for card payments to be made across web and mobile sites, mobile apps and connected devices. The networks have tested SRC technology in market with issuers and merchants. Consumers can now click to pay at select merchants in the United States this month, leading up to wide availability in early 2020.
Payment processors and payment platforms, such as Adyen, Authorize.Net and CyberSource - Visa solutions, FIS, Global Payments, Mastercard Payment Gateway Services and Stripe are now offering click to pay to merchants. The initial focus will be on converting existing Masterpass and Visa Checkout merchants to click to pay.
Cinemark, Movember and Rakuten are the first merchants to adopt click to pay on their websites, with BassPro, JoAnn Fabric and Crafts, Papa John’s, Saks Fifth Avenue, SHOP.com, Staples and Tickets.com following by the end of 2019. Consumers shopping on these sites can check out with confidence when they see a common click to pay button with network logos.
Currently, ecommerce sites feature a myriad of checkout buttons, which can be difficult for merchants to manage, and confusing for consumers. As the prevalence of ecommerce has grown, click to pay now helps to address an increasing need for a consistent, simple user experience and stronger protection of payment information across all types of digital channels and cards.
The new interoperable checkout aims to make the digital payment experience as secure and simple as possible for everyone involved, and increase choice for all stakeholders. This standards-based approach allows consumers to make purchases without having to create or log into an account. The idea behind this is to mirror the one, consistent checkout experience that exists in physical stores – with one terminal and one way to pay irrespective of the retailer. The vision for the future of digital commerce is that the new button will replace the current guest checkout process.
For merchants, that means a more efficient checkout solution that will help reduce shopping cart abandonment rates and a way to offer multiple card brands for digital checkout in one seamless integration. For consumers, this means greater consistency and fewer steps at checkout, regardless of their payment choice, and the elimination of laborious key-entry of personal account numbers and information.
“We are always looking for ways to enhance the cinema experience, and providing a simpler, streamlined checkout for ticket-buying is a major part of that,” said Doug Fay, chief technology officer, Cinemark. “We think the added convenience and security will help build loyalty, grow our business and make for quicker checkouts, giving moviegoers the most enjoyable experience possible.”
“Delivering solutions to merchants that enable greater levels of security and convenience for consumers is essential for enabling commerce,” says Eddie Alberty, vice president of strategic partnerships, SHOP.com. “With Secure Remote Commerce, we aim to offer standards to merchants that reduce friction of guest checkout.”
The EMV® SRC payment icon, consisting of a pentagon design oriented on its side with a stylized depiction of a fast forward symbol on the right, formed by a continuous line, is a trademark owned by and used with permission of EMVCo, LLC.
About American Express
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com, and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, Linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
Key links to products, services and corporate responsibility information: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, Accertify, InAuth, corporate card, business travel, and corporate responsibility.
Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America’s cash rewards pioneer, and offers private student loans, personal loans, home equity loans, checking and savings accounts and certificates of deposits through its direct banking business. It operates the Discover Global Network comprised of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation’s leading ATM/debit networks; and Diners Club International, a global payments network with acceptance around the world. For more information, visit www.discover.com/company.
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device, for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, visa.com/blog and @VisaNews.
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