Women entrepreneurs face unique barriers to success, from challenges in obtaining funding to inadequate access to basic financial services and tools, but a world that works better for women creates limitless possibilities for us all. That’s why Mastercard is committed to building an inclusive digital economy where everyone prospers and providing these women-owned small businesses with solutions that can help them grow and thrive. By harnessing technology, philanthropy and its network of partners, we’ve reached 25 million women entrepreneurs, with more work and support to continue.
Hear from four of our partners to learn how we are empowering small and medium enterprises to build, grow and protect their business. Discover what's possible when you partner with Mastercard.
Michal Prevor
Owner, Babka Bailout
The pandemic devastated the restaurant industry, but it also gave rise to a new generation of food entrepreneurs harnessing the power of digitization and social media. Michal Prevor started Babka Bailout as a fundraiser but it soon bloomed into a full-time business.
Karen Beeler
Owner, Life in Bloom
Karen Beeler transformed her passion for floristry into a thriving brick-and-mortar business, Life in Bloom. Embracing digitization, Karen's journey from a single room in her home during the pandemic to a bustling floral studio highlights the power of technology in expanding opportunities.
Omar Serrano
Owner, Era Tattoo Studio
Wendi and Mike Rawson
Owners, Engine 8 Urban Winery
Diana Spain
Founder, Kicks Mix Books
Busayo Olupona
Founder, Busayo NYC
Andrea Salgado
Founder, Sailor Coffee
Amy Yeung
Founder, Orenda Tribe
research
A lift in U.S. small business longevity
Small businesses are facing headwinds from elevated inflation and high interest rates but are benefiting from robust growth in consumer demand for goods and services and omnichannel retailing. Which sectors have the highest and lowest survival rates? Are survival rates higher for services sectors or for retail? The Mastercard Economics Institute digs into the numbers.
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