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Whitepaper

From fragmented data to connected intelligence

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Customer expectations may be evolving faster than many financial institutions can adapt. People now expect financial interactions to feel more intuitive and personalized in ways similar to their favorite digital experiences. Yet some financial institutions still deliver one‑size‑fits‑all experiences.   

Download the American Banker white paper and explore how Mastercard’s Engagement Intelligence Suite can help financial institutions support more personalized financial products at broader scale.

Insights that can help move metrics

Imagine recognizing potential indicators within travel-related spending patterns ahead of a typical vacation‑planning period and then offering a premium travel card with benefits aligned to those patterns. That’s the level of insight Engagement Intelligence can help enable. 

With a more holistic, contextual view of customer‑permissioned financial data, financial institutions can:

  • Identify and target high‑value segments more effectively 
  • Deliver offers when they may be most relevant 
  • Help increase product activation and encourage top‑of‑wallet behavior 
  • Help reduce customer churn and attrition

The personalization gap is now a revenue gap

  • 73% of people are more likely to do business with institutions that offer personalized products and services.
  • Only 8% of banks and credit unions say they have the data maturity required to offer product innovations like personalization.
  • 76% of consumers would be prepared to switch providers to access digital features that would make managing their finances easier and faster.

Are you ready to deliver powerful, personalized financial products with enhanced data?  Download the whitepaper by American Banker and Mastercard today.

[1] https://www.fico.com/blogs/survey-what-makes-great-customer-experience

[2] https://www.deloitte.com/us/en/services/consulting/articles/2024-banking-data-analytics-survey-insights.html

[3] https://www.mastercard.com/global/en/news-and-trends/Insights/2026/the-state-of-open-finance-2026.html?campaign_id=701UH00000nKwjdYAC&channel=soc&cmp=2026.q1.glo.glo.fis.brand.ser.openbank.of-tipping-point-report-organic-social-global-2026.701UH00000nKwjdYAC.soc.img.li.orgsoc-stateofin26.promotion

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