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Sustainability

June 27, 2025

 

Cashing in on circularity

Mastercard is helping Blenheim Palace halve the costs of cup packaging. Here's how.

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Organizations are discovering that circular economy models, which aim to reduce waste and pollution by keeping resources in use as long as possible, can reduce costs and create new revenue streams. As a result, forward-thinking businesses are capitalizing on the shift from wasteful, linear systems to more profitable circular alternatives.

Blenheim Palace, a UNESCO World Heritage site in Oxfordshire, England, demonstrates how businesses can implement circular economy initiatives while improving operational efficiency, enhancing visitor experiences and cutting costs. A new white paper shows how the initiative took shape using Mastercard Move and offers clear takeaways for executives considering similar programs.

"Sustainability is no longer a trade-off against profitability," said David Green, head of innovation at Blenheim Palance. "Increasingly, it’s becoming a driver of it."

 

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