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INSIGHTS

November 1, 2024

 

The CMO’s guide to customer engagement in retail

 

Retail executives are laser-focused on winning new customers and keeping them engaged. Yet, many executives foresee significant challenges in these areas today.

This guide outlines how to overcome common obstacles to build a successful customer engagement strategy through:

  • Understanding your customers
  • Personalizing their experiences
  • Enhancing your loyalty program  
  • Optimizing success through testing

Within each pillar, we dive into critical challenges and impactful strategies, backed by real-life examples from leading brands, including Myer, J. Crew, Hugo Boss and Barry’s.

Download the guide now to learn how to level up your customer engagement strategies!