Beyond rewards: How leading brands are building paid loyalty programs that stick

As consumer expectations shift, companies are rethinking how loyalty programs deliver value. Traditional models often fall short in driving long-term engagement, prompting brands to explore paid loyalty—programs where customers pay for access to enhanced benefits, exclusive experiences, and elevated service.

This webinar, hosted by Mastercard, examines how organizations are evolving their loyalty strategies to unlock incremental business impact - from retention and acquisition to higher NPS and revenue growth. Paid loyalty is enabling companies to build stronger economic moats, meet rising expectations while building deeper customer relationships and stronger competitive moats.

We’ll explore:

• Who paid loyalty works best for, and key lessons from leading examples across industries
• Why most programs miss the mark—and how paid loyalty is giving forward-thinking brands a strategic edge
• How elements like scarcity, supply and demand, and gamification are used to increase desirability and participation
• The rising consumer demand for fee-based convenience, recognition, and early access experiences
• How top-performing brands align internal teams, use data to personalize offerings, and create flexible, monetizable loyalty models