Transport for New South Wales (TfNSW) is tasked with ensuring the safe and efficient running of transportation services for both Sydney’s 5 million residents and 4.3 million annual international visitors. Due to playing a critical role in connecting the people of Sydney, TfNSW has seen major developments in their public transportation services to provide residents, commuters and visitors alike with convenient, easy access across the city’s wide transit services.

The existing ticketing infrastructure was based around a physical card infrastructure, which delivered a poor customer experience and limited its appeal to visiting tourists.

TfNSW needed a solution to reduce road congestion by encouraging more commuters to view public transport as the most efficient way to travel. To achieve this, we needed to remove barriers for both local and inbound commuters to leverage the transportation network by allowing the use of the payment instrument they have on their wallet or phone to pay for transportation services.