This playbook is your guide to the healthcare industry, the highest growth vertical in the middle market sector thanks to rapid digital transformation and a strong need for greater payment efficiency. While business to-business (B2B) commercial card spend across the industry stands at around $67 billion, making up around 14% of commercial card spend in the middle market, that is forecast to grow to $155 billion by 2026. The total addressable market is $375 billion3, making it a key target for financial institutions looking to make gains.
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