Mastercard Engagement Intelligence Suite

Turn data into actionable insights and engagement

Leverage data, predictive modeling, and tailored consulting services to drive meaningful engagement strategies.

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80%

of customers are more likely to do business with a company if it offers personalized experiences.[1]

76%

of decision-makers feel they lack sufficient data in a usable format to glean insights.[2]

90% accuracy

We categorize 97% of transactions with 90% accuracy.*

1. Forbes, 50 Stats That Prove the Value of Customer Experience, 2021.
2. Forrester “Evolve your data practices to stay ahead of the competition.” June 2022.
*Average across billions of transactions categorized by our categorization engine

Develop relevant, data-driven customer engagement strategies

An industry-leading approach that integrates data, insights and action to enhance consumer engagement.

Connect and enrich

Securely connect to Mastercard’s Data Enrichment Service to transform raw transactions into intelligent insights —help accurately identify entities and classify every transaction into highly detailed categories for deeper, more meaningful analysis.

Analyze and predict

Mastercard applies Consumer Foresight to the enriched data set — uncovering patterns, benchmarking behavior to contextualize spending and forecasting future actions with precision.

Activate and engage

Mastercard Consulting and Marketing Services transform insights into precise campaigns that drive activation, cross-sell, loyalty and retention — supported by ongoing measurement and refinement for continuous optimization.

Intelligence that drives meaningful engagement

Mastercard Engagement Intelligence combines proprietary network insights, merchant intelligence and specialized consulting expertise.

Merchant intelligence from Mastercard Places

Enriched data is further enhanced with detailed merchant attributes — location, category and profile — enabling relevant offers and campaigns.

Mastercard network data

Consumer Foresight leverages anonymized transaction data from the Mastercard network, providing visibility into spending behaviors beyond your institution.

Global consulting expertise

Our team brings deep experience in segmentation, behavioral analytics and campaign optimization — helping you execute strategies that deliver measurable results.

Deepen engagement with your customers

Drive activation and engagement across a 360 degree view of your customers’ accounts such as checking, savings, credit, across all transaction types.

Personalize experiences at scale with actionable data

Use data and insights to deliver the right message at the right time and help lift response rates while lowering acquisition costs.

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Identify at-risk customers before they’re a risk

Early identification of at-risk customers and timely interventions can help reduce churn and minimize loss.

Blog

Customer activation gets personal with data-driven engagement tools

Introducing Mastercard Engagement Intelligence, a set of integrated data‑driven services that helps financial institutions turn raw transaction data into personalized, measurable engagement.

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