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企業如何發展其忠誠度策略,以跟上不斷變化的消費者期望,並同時推動留存率與成長?Mastercard 委託 Forrester Consulting 調查零售業、餐飲業、旅遊業、酒店業及電訊業的消費者忠誠計劃決策 者,收集他們的意見。
最成功實踐忠誠度最佳作法的公司,也就是「忠誠度領導者」,在留存率、收購率與營收成長方面,都遠遠高於其他組織。
下載研究報告,瞭解貴公司如何成為忠誠度領導者。本報告涵蓋
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