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By: Andrés Aguirre, Luis Filipe Ponce and Sofia Ruiz de Teresa
Published: May 13, 2024 | Updated: July 17, 2024
Read time: 15 minutes
The obvious difference between a commercial business-to-business (B2B) payment and a retail consumer-to-business (C2B) payment is simply the payee. Why then should cards still be relatively uncommon for commercial payments in markets where they are common for retail payments?
To be clear, uncommon does not mean undynamic. On the contrary, Singapore’s card share of “cardable” domestic B2B payments, which excludes intracompany payments and any payments deemed infeasible for cards, increased 15-fold between 2017 and 2023.1 More modestly, Australia’s card share more than doubled over the same period.
The situation bodes well for cards. But it does not explain the anomalously low use of cards for B2B payments relative to their use for C2B payments.
Low card shares of “cardable” domestic B2B payments might make more sense in cash-dominant markets that are still largely also “uncarded” for retail. The negligible shares in the Philippines and Indonesia both hover relatively unchanged between 2017 and 2023.
Still, all markets, and particularly the ones where cards predominate over cash in retail, warrant an explanation.
History provides a good starting point. Payment cards were designed for in-person retail C2B payments rather than invoice-based B2B payments, which represent the bulk of commercial payments. They then deftly accommodated e-commerce too, although only now is Click to Pay making online clicks as easy as offline taps.
Yet the lesson of history is not that commercial cards missed an opportunity.
Retail payments are generally low value with few stakeholders, while invoice-based commercial payments are generally high value with many stakeholders across “accounts payable” and “accounts receivable” departments. “Procurement” or “purchasing” cards known as P-cards — essentially non-revolving credit cards that link multiple cards to one business account — already handle any low-value B2B payments that do not involve invoices.
Yet times are changing for invoice-based payments:
These changed times spell opportunities for the financial institutions issuing cards and for the buyers and suppliers able to use cards.
Any discussion of cheques for commercial payments can be categorized alongside cash as increasingly immaterial in Asia. Across Australia, China, India, Indonesia, the Philippines and Singapore, only the Philippines saw an increase in total domestic cardable B2B spending on cheques between 2017 and 2023. Even then, the percentage of total share of spending was still single digits in 2023.
The bulk of commercial payments then comes from account-to-account electronic funds transfers (EFTs). Together, they account for over three fifths of cardable domestic B2B spending across Australia, China, India, Indonesia, the Philippines and Singapore.
EFTs may involve net settlement or real-time gross settlement via an automated clearing house (ACH), or they may involve a wire transfer or real-time payment (RTP) directly between banks and ideally using ISO 20022 financial messaging when available. Yet, for all the electronic convenience of not having to pay an invoice in person or use a courier, an EFT is not necessarily anything more than its name suggests: a basic funds transfer.
Even RTPs on Mastercard-supported RTP networks in Europe, the Middle East, Asia, South America and North America, which can meet specific needs for instant and guaranteed domestic payments replete with standardized remittance information, still compromise in other areas. In the end, the ability of an EFT to meet buyer and supplier needs can vary considerably based on its type. Common problems include:
Commercial cards may be broken down into three main phases of evolution. The first phase with P-cards is not new, but it is evolving. The second and third phases, incorporating virtual cards and straight-through processing, are relatively new.
Virtual cards can benefit payment flows across all sectors from manufacturing and agriculture to construction and utilities. They may also extend into business to government (B2G) payments.
Four sectors warrant particular attention in terms of the benefits cards bring.
The controls available to virtual cards represent more than just customizable restrictions around card use. They also give card issuers and businesses specific insights into their transparent real-time data. The ability to access and action those insights depends on the products and services that support the cards.
The benefits can span both parties: issuers can offer more competitive payment solutions; adopters can function more efficiently as buyers and suppliers. The cards are designed to stand alone by being easily embedded into existing payment flows. Still, virtual cards work best when supported by consulting solutions that offer holistic in-market and cross-market perspectives across entire commercial card strategies.
Solutions tend to begin with a common question from buyers and suppliers:
Aware of how commercial cards can boost the performance of their clients’ treasury departments, card issuers can then ask:
Knowledge of the broader market context then leads issuers to a follow-up question:
Once virtual card acceptance takes off, the question for suppliers and the card acquirers that support them is:
Tight margins, dispersed stakeholders, complex ecosystems, longtail spending. The commercial benefits of virtual cards span the diverse needs of industries ranging from wholesale to healthcare at home and abroad. All the while, buyers can keep money in their accounts for longer, and suppliers can still receive payments on time. The efficiency and flexibility hinges on the card foundations and the supporting products and services provided by the underlying card network.
Yet, while a virtual card number is quicker and easier to issue than a physical P-card, it still needs to be generated and transferred. That role traditionally falls to a commercial card issuer. After the buyer puts an invoice into its ERP system to submit as a payment instruction to the issuer, the issuer requests a virtual card number from the payment network and then sends the virtual card number to the supplier’s ERP system and the payment authorization status to the buyer’s ERP system.
Embedded finance offers an alternative by allowing the issuer to embed its issuing capabilities into a buyer’s ERP system. The buyer can then interface directly with the payment network to issue the virtual card number itself. In addition to improving efficiency, embedded finance also accords more control to buyers by giving them full insight into all the virtual card data in real time.
It is still novel, even anomalous, for buyers to act as issuers of commercial cards themselves. But that status is now changing — along with the status of the commercial payments they enable.
Contact us o learn from our team of commercial payments consultants and about our suite of related products and services: Commercial Card Insights, Supplier Enablement & Activation Service and Mastercard Receivables Manager (where available).
¹All commercial payment sizing in this report comes from the McKinsey Global Payments Map and any Mastercard analyses thereof, unless otherwise stated.
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