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IDENTITY

Trust in every digital interaction

Identity insights that help organizations make confident decisions across onboarding, account access, payments and beyond.

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Spotlight

Powering smarter identity decisions

See how Mastercard helps businesses build trust, reduce fraud, minimize friction and create seamless experiences.

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175b

transactions analyzed on our global network annually1

Smart Authentication named Best Digital Solution Provider – ID Verification2

$20b

in fraud prevented in 2023 with Mastercard’s AI-powered insights3

With support from Mastercard, we’ve improved how we validate users at signup, reducing complexity, protecting trust and moving real riders through more confidently.

Zack Jalbert Principal Program Lead, Identity & Integrity Lyft

Identity you can trust

Reduce fraud, improve customer experience and build trust with Mastercard’s identity solutions.

Contextualize data

Validating identity elements — how and where they are used over time — is how we detect patterns that identify risk.

Understand fraud

Our global, real-time view on identity threats protects organizations, their ecosystems and customers.

Prioritize impact

Understanding consumer identity and behavior can improve the customer experience while maximizing profits.

Explore our identity solutions

Mastercard brings together a set of capabilities that offer a more accurate, 360˚ view of consumers.

Transaction Optimization

Our real-time global, digitial identity insights help prevent fraud, build trust and grow revenue across the entire transaction lifecycle.

Learn more
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Account Lifecycle Protection

A smarter approach to help businesses verify their customers during onboarding, and insights to monitor and maintain a trusted experience.

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Benefits

How we help

Our identity solutions simplify and secure the customer journey no matter how or where people transact.

Verify customers with confidence

Seamlessly onboard and verify identities to build trust and align with regulatory requirements.

Enable secure interactions

Analyze the risk of identity and payment details to support trusted transactions.

Strengthen digital relationships

Monitor and manage identities to create consistent and trusted customer experiences.

Services

Announcing the Mastercard Partner Advantage Program

Whether you're seeking the right partner or ready to become one, our network helps you connect, grow and scale faster. 

Learn more
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Featured resources

Contact us

Connect with us to learn how Mastercard Identity can help you build trust, reduce fraud and create seamless customer experiences.

Talk to an expert

1. Mastercard 10-K, 2025

2. Informa Banking Tech Awards, 2025

3. Mastercard Newsroom, 2024