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AI

September 30, 2025

 

Databricks co-founder on what really matters in AI

Arsalan Tavakoli discusses the promise and pitfalls of today’s hottest technology.

Decorative

Ben Fox Rubin

Vice President,

Global Communications,

Mastercard

Everyone wants a piece of AI these days.

The white-hot industry is bursting with new startups, new ideas and billions of dollars in new investments.

While the tech has been around for a while, it’s transforming and improving with lightning speed. With so much hype going on, it’s probably a perfect time to take a step back and ask: “Well, what’s the point of all this AI?” To answer that question, the Mastercard Newsroom turned to Arsalan Tavakoli, co-founder and senior vice president of Field Engineering at Databricks.

After its founding 12 years ago by a group of University of California at Berkeley researchers, Databricks has grown to become one of the world’s most valuable startups, closing a funding round this month that valued it at over $100 billion. The San Francisco-based company democratizes access to data and AI, making it easier for more than 20,000 enterprises globally to harness the power of their data for analytics and AI apps and agents. Mastercard uses Databricks to develop new agents, like one to streamline customer onboarding for Mastercard customers. 

 

Databricks co-founder Arsalan Tavakoli

 

“You think about everything people talk about wanting to do, transforming the world with AI — better drug discovery, better fraud detection,” Tavakoli says. “All of that is entirely built on leveraging data and AI, and Databricks as a platform makes it possible.”

Adding to the company’s string of recent headlines, this past week Databricks and OpenAI announced a $100 million deal to make OpenAI models, including GPT-5, natively available within Databricks’ flagship AI product, Agent Bricks.

The following interview with Tavakoli was edited for length and clarity.

 

All sorts of industry leaders have been paying attention to AI. What's your advice to top executives, CEOs, boards of directors?

Tavakoli: I think it’s twofold. One, you should focus on the outcomes, not the tools. The number of people that say, “We're behind. I've got to get a bunch of agents up and running. I’ve got to show that I can do AI.” You get no points for saying I stood up AI, right?

Instead, what you really want to figure out is, What's the business outcome I want to drive? And usually that is “I have an existing process that I want to automate and make much more efficient,” or “There's a new set of capabilities that I want to put out,” and AI is what unlocks and makes it possible to do that.

 

It's not about the model; it's all of the other pieces. How do you get accuracy? How do you govern it? How do you figure out how you put it in production and measure it?

Arsalan Tavakoli

 

The second thing is, everybody got so excited about AI, and they associated it with LLMs and which model are you going to use? And honestly, the biggest thing in the enterprise world is AI that is high-quality, accurate, trusted. And that is very much dependent on, “Do you have your data estate in order and do you have a governance strategy?”

It's not about the model; it's all of the other pieces. How do you get accuracy? How do you govern it? How do you figure out how you put it in production and measure it? And also, how do you do that in a space that's rapidly evolving? The majority of people you talk to who  launched an AI application even six months ago tell you that if they were to rebuild it today, they would build it completely differently, because there are new products out.

 

What do you see as the competitive landscape these days?

Tavakoli: The current revenue is a pyramid. At the bottom layer, you need a bunch of infrastructure, and those are chips. That’s an area where there won’t be a ton of companies, because the barrier to entry is very high.

On top of that, you have the foundation model providers. We started out with a lot and it’s winnowed down, mainly because of the capital you need to train some of those models.

The last layer is the applications on top. And today, because it's early days, that is not massive — even though Databricks just recently crossed over $1 billion in run rate of AI revenue, so it’s not chump change.

If you fast-forward five years from now, the pyramid is going to be much more massive, and it's going to invert. Much more of the revenue is going to be on applications that are leveraging AI to transform what folks do. And in that space, I don't think that there is a winner who takes all.

 

What’s the difference between consumer and enterprise AI?

Tavakoli: What's now happening is it's no longer “Oh my God, I'm going to build a massive model.” Now people are starting to get into bespoke, domain-specific models, which are heavily dependent on enterprise data.

In the consumer space, most of what you want to leverage is information that's readily available. ChatGPT is good at travel planning. So you can tell it, “These are the places I've been, these are the places I'm interested in, here is a subreddit that has travel ideas, and these are the age of my kids — can you go plan a vacation?” And they'll do a pretty good job, because those are well-understood problems with public information.

On the other hand, Mastercard is trying to get all of these new people onboarded on the platform of using Mastercard’s products, like enterprises or businesses. And it's, “I gotta call somebody. I gotta talk to them. How do I follow this step?” So you guys call it POA — product onboarding assistant. We took an agent and trained it on all of your documentation and know-how. So now users have a 24/7 agent that they ask for help. And it significantly sped up the time that it takes for somebody to get onboarded. And many times through that process, people would drop out, right? That churn has come down as well.

 

You were recently asked, What's your unpopular opinion on AI? You said all the value will be in “boring AI.” Talk a bit about that.

Tavakoli: Nobody likes that answer. But many processes you spend a lot of money on are not sexy. I'll give you an example. You're an insurance company. You get tons and tons of claim forms coming in, and the amount of horsepower and frustration that is spent on — “How do I take all those claim forms and extract the information that I need? How do I put it on an analytics form so I can run insights on it and then, based on it, take action?” Nobody gets excited about that — except the person who's sitting there and pissed off that their claim takes three months to reimburse. But if I can now go from doing something that took months and do it at a fraction of the cost — automated — that is a really exciting use case.

Or you're a manufacturer of semiconductors, and if you have something that could intelligently detect anomalies and improve your yield by 0.1% — once again, when was the last time someone got excited about fab yields? But it means a lot of money.

Huge in productivity, huge in cost, not ones that people associate with as being earth-shattering. I think that those are boring AI use cases. You can deliver meaningful improvements with AI, and that's what we've seen with our customers.

 

What about jobs? Going back to the insurance situation, are you displacing my job as an insurance adjuster?

Tavakoli: The answer I always give is, by this logic, if we had said, “Hey, when ATMs came out, or when computers came out, they were massive transformations — will a lot of people lose their jobs?”

There are a certain set of things that people do today that will be automated by AI. However, on many of these things, just for quality, you still want a human in the loop. And the whole premise is that when you automate these tasks, they also open up an entirely new set of demands to do things that you could not do before. So, for example, now that you have ATMs and online banking, there are new sets of e-commerce roles that opened up that we wouldn't have ever thought would exist in the past world, and those generate a ton of jobs and productivity with it.

With upskilling and training, while specific job responsibilities will shift, there are a whole new class of new job responsibilities where companies are going to need people to drive. So I actually think that you'll see demand for labor increase. So it's more about, “How do you upskill?”

 

Are we in an AI bubble? And if we are, does that change any planning that Databricks does?

Tavakoli: Yes and no. Yes, we are in an AI bubble. No, it doesn't change the plans.

I oftentimes get asked the flipside of that question, which says, “Is AI transformational or is AI overhyped?” And my answer to that is yes. I think people still don't fully understand AI, and so the answer to any question is, AI is going to solve it. I walked around and there was a sign that said “AI-powered car wash.” And I'm like, I don't know what the heck that means. Everything is AI-powered now. There's always that peak of excitement that is bound to subside as we settle on what the real use cases are that people need. I think you won't see all of the companies right now in the AI space continue to survive.

Why it doesn’t change Databricks’ plans is that AI is great and we think it’s important in the future, and obviously we’ve leaned heavily into it over the past 12 years. But also a core part of our business is the data side of the house, like data transformation and operational workflows, which are proven, which are definitely not in a bubble and are growing. From a Databricks perspective, you adapt to what customers need. And we've already seen that movement from overhype to what are the key important use cases and outcomes, and we've supported them there.

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Two employees at Mastercard's Miami office confer over a computer in front of a large window overlooking the skyline.