Our partnership with Tsogatec is helping South African municipalities to digitize payments
Our partnership with Tsogatec is helping South African municipalities to digitize payments
Cash is still a popular form of payment in South Africa. It comes at a significant cost to the ratepayer and also impacts the municipalities’ revenue collection rates. Low-income earners carry the highest costs of cash, forfeiting 4 per cent of their earnings compared to the national average of 1.1 per cent.
A big reason for this is that, in many instances, low-income ratepayers live far away from their local municipal offices. They have to take numerous taxis to reach their destination and wait in queues for to pay their bills.
These low-income earners and informal family businesses remain digitally marginalized with inadequate digital payment tools to interact with municipalities.
Consumers are now able to receive their municipal account statements via WhatsApp and securely make payments to the municipality. This service has been extended to over 160,000 ratepayers in Emalahleni Local Municipality. The digitization of payments has made life easier for municipal customers who previously had limited payment options and had to go to municipal offices or retail outlets to pay their accounts. Mastercard and Tsogatec’s digital solution operates on the Mastercard Gateway platform.
Through this solution consumers can pay their bills with any kind of debit or credit card, irrespective of which bank they are with. Individuals without full banking facilities who, for example, use SASSA cards for payment can now use these cards to purchase prepaid electricity or pay their municipal accounts conveniently and securely on their phones. This increases and extends the financial inclusion of consumers who can now use their SASSA cards to pay for essential municipal services.
With this solution both ratepayers and the municipality benefit from safe payments that add convenience while saving time and money. These new channels also introduce new communication channels that will allow consumers to message municipalities directly for a variety of services and/or interactions to better improve service delivery.
Anonymized data gleaned from payment transactions and enquiries, combined with Mastercard and Tsogatec’s analytics capabilities, generates insights that help build updated service offerings that will better serve their customers’ needs.
Solutions born from partnerships such as this are important and can be replicated across the country, bringing the citizenry, business, and government closer in an efficient safe, transparent, and trusted manner. As the system develops greater functionality, consumers will also be able to interact with all departments within the local municipality in their own language, which also helps increase inclusion.
"Your customer's last memory is always paying," says Chen Schuetz. "We put a lot of thought into making sure the checkout experience is as fast and easy as possible."