Skip to main content

CASE STUDY

How Hershey used new tools to understand nationwide trends

Hershey logo
Hershey factory image

Capabilities Used

Spending Pulse

Introduction

The Hershey company was interested in better understanding consumer spending patterns across various industries and channels.

The Hershey Company expressed interest in broader macroeconomic insights to help them get a stronger sense of consumer spending trends across multiple industries and how sales channel spend is fluctuating.

The need for these types of insights were heightened during the pandemic with the pandemic as it highlighted volatility around consumer spending.

The challenge

Mastercard worked with the Hershey team to implement several new capabilities leveraging the SpendingPulse™ platform including:

Weekly Reporting and insights that were distributed to 40+ business leaders within the Hershey business. It has become their go-to source for broader consumer spending insights.

SpendingPulse data has been integrated into the Test & Learn platform which can be used to further enhance the quality of analyses.

SpendingPulse data can also be used to answer questions related to tests that do not have defined controls (e.g., nationwide rollouts) by leveraging market transaction data to build baseline expectations.

The results

Hershey is able to make more informed business decisions with SpendingPulse™ insights.

By embedding this data into Test & Learn®, Hershey will be able to analyze nationwide initiatives, which are typically difficult to evaluate due to the lack of a holdout group.

Book a demo

Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

Book a demo
Mastercard