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CASE STUDY

How Checkers informed their e-commerce strategy with Test & Learn® insights

PROBLEM

Checkers wanted to evaluate implementing e-commerce vendors

Checkers, a drive-thru restaurant chain in the U.S., wanted to understand the incremental impact of introducing e-commerce vendors for delivery orders.

APPROACH

Checkers analyzed the initiative with Test & Learn

By using the Test & Learn business experimentation platform, Checkers was able to accurately evaluate the initiative.

RESULTS

Test & Learn insights informed the Checkers executive team on their overall e-commerce strategy

Test & Learn found that the new vendors drove nearly a double digit increase in e-commerce sales. Diving deeper into these insights, the platform revealed that roughly half of the sales increase was incremental, whereas the other half was cannibalized from on-premise sales. These findings were presented to the Checkers executive team to help inform their overall e-commerce strategy.