Customer story
A business service provider reached 1M customers in B2B mailing campaigns
A business services provider wanted to enhance its services by offering B2B mailing campaigns. The provider leveraged a clean record of business locations and attributes by subscribing to Mastercard’s unique Places insights. The provider could then categorize businesses by industry and operations channel to further target its offerings.
The provider leveraged Places to offer a targeted marketing service to reach 1 million businesses, leading to improved client engagement and stronger positioning in the B2B ecosystem.