Test & Learn™

Innovate, optimize and drive smarter decisions

Design and analyze in-market business experiments with speed, scalability, accuracy and market context.

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Trusted by industry leaders

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6x

clients report that analysis is 6 times faster with Test & Learn™ than with previous methods¹

92%

of Test & Learn™ engagements generate at least 5 times ROI²

159bn

transactions per year and 3.3bn cards across 210 countries, bringing market context to your decision-making.³

Transform ideas into actionable strategies

Innovate and optimize your business with speed, scalability, accuracy and market context.

Marketing

Quantify and optimize the ROI of marketing investments across your media mix. 

Loyalty

Measure and optimize customer loyalty strategies and programs.

Merchandising

Adjust product offerings and space planning more effectively.

Labor and operations

Improve workforce strategies and operational investments.

Network strategy

Evaluate capital expenditures and network decisions.

Test & Learn™ helped us go deeper than our initial analysis by showing the impact of seasonality and helping us make the right business decision.

Mayank Singh CMO and Head of Center of Excellence and Experience Domino’s Pizza Indonesia

Drive confident decisions through scalable experimentation

Minimize risk, accelerate efficiency and scale innovation with controlled, small-scale experimentation.

Formulate a testable hypothesis

Define clear, measurable assumptions to guide experimentation.

Design and implement test

Measure impact across all channels

 Quantify true performance outcomes and identify customer segments that respond best.

Rollout targeted initiative

Scale proven strategies to the right markets, products or customers with confidence.

Test & Learn™ helped us go deeper than our initial analysis by showing the impact of seasonality and helping us make the right business decision.

Mayank Singh CMO and Head of Center of Excellence and Experience Domino’s Pizza Indonesia

Flexible engagement models to fit your needs

Choose the approach that works best for your business—software, expert consulting, or a hybrid model that combines both.

Test & Learn™ platform

Design, run, and scale experiments independently.

Access strategic guidance, expertise, best-practice methodology, and accelerated results without heavy internal lift.

Test & Learn™ platform and Applied Consulting

 Combine powerful software with expert guidance to design, run, and scale experiments—while building a sustainable culture of data-driven decision-making.

Obtain market context through data

Leverage Mastercard’s highly contextualized transaction data and AI to provide powerful insights and market context to your decision-making.

Woman smiling while looking at a laptop with a coworker nearby.

Prioritize what’s next

Benefit from advanced modeling to understand in which locations or with which customers a program will perform best with broader rollout.

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Operationalize for speed

Unlock advanced analytics methods and automated processes to reduce manual analysis and enhance efficiency. Move faster, smarter, and with confidence.