What we do

Merchant Data Feed

Leverage merchant data for deep market and merchant insights.

How it works

Understand what’s going on in your business

Use Merchant Data Feed to enrich your merchant portal or dataset with Mastercard insights on competitive benchmarking, local market trends and consumer preferences. What kind of data can we provide you with?

Anonymized and aggregated transactional data

Area level data

Benchmark data

Postal splits data

Segmentation data

Demographic data

Spend data

Loyalty data

Opening hours

Benefits of Merchant Data Feed

View multiple layers of merchant data to better understand your merchant portfolio or enrich merchant portals

Valuable insights across markets

Enrich merchant data for a comprehensive market view
Develop and enhance products that can be sold as value added services
Uncover location-based insights for urban planning and gauge economic impact of local events

Data that’s customized for your needs

Create personalized data assets for focused insights on core business questions.
Provides absolute values rather than indices and more precise decision making
Data pipeline refreshed weekly and provided in Excel

Detailed demographic data for merchants

Map comprehensive demographic data to individual merchant locations.
Analyse consumer segments, micro-segment buying behaviours, and shifts in loyalty and spend patterns.
Use segmentation and demographic data to refine marketing campaigns and merchant offering