Targeting

Change any static content element such as hero banners, calls-to-action buttons, promotional areas, product listing pages and more, and tailor it to each user or segment, optimised for maximum performance.

Dynamically restructure any page layout or element. Automatically rearrange the grid, menu items, and categories to deliver customised layouts according to each visitor’s preferences.

Route traffic and adapt to changing preferences in real-time with Affinity Allocation. Create campaigns personalised by affinity to deliver relevant content and product.

Tap into user affinities, context, and real-time intent and improve revenue with powerful, journey-aware content and product recommendations across web, mobile apps, email, and ads. More on Recommendation Engine.

Test every single element of content within your website, mobile app, or email, and let Dynamic Yield’s decisioning engine maximise performance and results for your most important KPIs.

Let machine learning algorithms dynamically select the most relevant content for each user in carousels, multi-item banners, and more, by syncing your personalisation campaigns with fresh data feeds and creative libraries.

Go beyond client-side deployment and run personalization on the server-side. Test, optimize, and personalise the entire experience, from algorithms to complete website re-brands.

Dynamic Yield’s powerful APIs and SDKs deliver the entire breadth of personalisation at every single digital channel and customer touchpoint. Explore our Personalisation APIs.

Design personalization and experimentation campaigns with a visual “What You See Is What You Get” Editor without requiring help from designers or developers.

Whether you’re a marketer, product manager, merchandiser, or data scientist, Dynamic Yield’s consistent UI and streamlined workflow will transform your customer experience from vision to reality.

Dynamic Yield’s open and flexible operating system integrates with the leading marketing platforms to help you maximise the power of personalisation. Explore all integrations.