Mastercard is helping to shape the future of AI-powered payments and laying the foundation for trusted agentic transaction standards.
Understand how AI-powered agents are changing online shopping by streamlining choices and automating purchases.
Personalization, recommendations, messaging, discovery and testing – all connected in one system, learning from every interaction.
Spotlight
When personalization, recommendations, messaging and journeys learn from each other, relevance and results compound over time.
Create, test and activate experiences across web, app and email from a single system.
Replace handoffs with shared intelligence and one clear path from insight to activation.
Every capability learns from the last, so experiences keep improving on their own.
Personalized sessions delivered daily across web, app and email
Personalization campaigns launched in the past year
Campaigns run annually by top-percentile customers
Our applications are more powerful when coupled with the rest of our capabilities, all available in a single operating system for personalization.
Identify, build and analyze audiences.
Serve each customer with unique offers.
Algorithmically predict customers' interests.
Reach customers at critical moments.
Help customers find what they want.
Experiment on any digital property.
Increase automation, lower operational costs, and drive more revenue.
Report
Request a personalised demo to learn how Mastercard can enhance your business through our products and services.