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Dynamic Yield

Market-leading personalisation software

Dynamic Yield’s purpose-built personalisation AI tailors digital experiences to each individual as if they were your only customer.

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Spotlight

Personalisation and A/B testing, reimagined

Use Experience OS to move beyond customer expectations with personalised, optimised and synchronised interactions.

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Mastercard is a Gartner Magic Quadrant™ leader for Personalisation Engines for the seventh consecutive year

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Leader in the Forrester Wave™ for Experience Optimisation Solutions

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G2 leader in personalisation and A/B testing 2019-2024

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Dynamic Yield has enabled us to initiate and deploy customised messaging, notifications and more, assisting us in achieving significant growth outcomes.

Andrés Meléndez Hagedorn Head of Conversions and Analytics, Coopeuch

Loved by hundreds of global brands across industries.

For 10+ years, we’ve helped customers scale their personalisation programmes and develop a distinct competitive advantage.

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Personalisation software to realise your vision

How It Works

Use Experience OS to algorithmically match content, products and offers to each customer’s preference and anticipate future behaviour across any digital channel.

Cutting-edge capabilities

AI personalisation solutions like Shopping Muse, Element and AdaptML drive real results for your business.

Built for your industry

Explore personalisation software, purpose-built for every sector and customer stage.

Announcing the Mastercard Circle of Honour

This customer recognition programme celebrates standout teams using Mastercard Services to drive real-world impact.

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Featured Resources

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Make personalisation a competitive differentiator for your business.

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Personalisation