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Personalise with Experience OS

Build personalised, optimised and synchronised digital customer experiences faster and easier than ever before.

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The new way to personalise experiences

Experience OS allows teams to activate every aspect of personalization—all from one place.

Deliver diverse experiences

Personalise recommendations, content and messages across web, app, email, SMS and more.

Unite your customer journey

Turn individual customer interactions into a cohesive brand experience across channels.

Quick and efficient

Our unified OS facilitates collaborative personalisation across teams, ensuring agility and faster time-to-market.

Our Solutions

Core capabilities

Algorithmically match content, products and offers to each customer with Experience OS to increase revenue and drive loyalty across all channels.

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Unify

Our Audience Hub aggregates customer data from any source for deep personalisation and targeting.

Activate

Scale hyper-personalised experiences in real time with advanced predictive modelling.

Extend

Deliver consistent experiences by connecting audience data across all your channels.

Maximize

Measure and grow personalisation impact with reporting tailored to your business goals.

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Precision

Serve relevant content with machine learning, predictive targeting and propensity models.

Robust

Bring ideas to life with real-time, behavioural and event-based targeting.

Privacy

Deliver experiences responsibly with privacy-first tools and full regulatory compliance.

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Performance

Test, adapt and dynamically optimise every element across contexts and locations.

Agility

Activate complex feeds with millions of SKUs to power recommendations and user affinities.

Algorithms

Use AdaptML, our centralised AI system, to automate decision making for deep personalisation.

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Control

Algorithm Studio blends machine learning and business expertise to personalise recommendations.

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One-to-one

Trigger targeted based on real-time behaviour and each user’s unique, ever-evolving affinities.

Consistent

Deep learning recommendations are continuously optimised on every channel.

Unified

Manage and optimise content and triggers from one place.

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Al-driven automation

Unlock personalisation opportunities and test algorithms with agile statistical engines.

Breadth

Test algorithms and audiences, then apply learning — all from one workflow.

Multi-touch

A/B test across channels to deliver a journey optimised for each customer and your business.

Flexible

Experiment with campaigns run through APIs, rendered on any digital touchpoint.

Announcing the Mastercard Circle of Honour

This customer recognition programme celebrates standout teams using Mastercard Services to drive real-world impact.

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Revenue-growing personalisation

For the last decade, we've helped companies across industries scale their programmes and boost customer loyalty.  

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Make personalisation a competitive differentiator for your business.

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How It Works