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Personalization AI that drives results

Increase automation and drive more revenue with a holistic, accurate AI personalisation system.

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What makes us different

Unparalleled personalisation

Dynamic Yield’s personalisation technology helps businesses foster customer loyalty with every experience.

Data-driven precision

Leverage insights from 159 billion Mastercard transactions to reach the right audience.

Adaptive AI

Purpose-built to evolve and improve customer experiences in real time.

Understand emotional needs

Recognize and respond to customer moods for deeper engagement.

Tailored for your business

Experience OS adapts to your unique needs and goals.

Future-proof tech

Open architecture for seamless integration and scalability.

Dynamic Yield is ahead of the game in every area of personalization, leveraging AI in a lot of their products

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Industry-Leading AI

Outpace the competition with AI

An industry-leading suite of AI capabilities, purpose-built for personalisation to help your organisation drive impact.

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Unrivalled data

Find your strategic element

Mastercard’s proprietary prediction models help personalise users’ preferences and expectations like never before.

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Announcing the Mastercard Circle of Honour

This customer recognition programme celebrates standout teams using Mastercard Services to drive real-world impact.

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Customer Story

CASE STUDY

Signet Jewelers leverages Predictive Spend Insights to personalise for anonymous visitors

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Make personalisation a competitive differentiator for your business.

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Cutting edge capabilities