Optimisation

Use Feature Flags to deploy, without code, features to specific audiences with our comprehensive targeting and allocation capabilities.

Understand the influence of personalisation and optimisation campaigns with both session- and user-level attribution scoping.

Use multi-armed bandit algorithms to automatically allocate more traffic to the best performing variation at a given point in time.

Route traffic and adapt to changing preferences in real-time with Affinity Allocation to deliver relevant content and product recommendations that evolve with each user.

Experimentation has never been easier with server-side templates, enabling marketers to deploy and optimize experiences on the server side with no devs required.

Build experiments and optimize experiences for any audience group with a “What You See Is What You Get” Editor without the help of design or development.

Select the right KPI for each personalization and experimentation campaign to ensure you’re optimising towards the right objectives.

Get important audience insights and testing performance, allowing you to measure the true impact of experiments on any digital interaction across any channel.

Go beyond client-side testing and deploy experiments on the server-side. Test and optimise algorithms, architectures, and even complete re-brands.

Dynamic Yield’s open and agnostic architecture integrates with the marketing platforms you already use, from DMPs to web analytics, tag managers, and more.

Create, manage, and measure A/B tests on your single-page application without having to heavily modify your application’s code.