Rooted Personalisation Hub

Build a winning personalisation programme

This hub will teach you a scalable methodology for identifying and targeting the right audiences with your personalisation programme.

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Built on a decade of experience with leading brands worldwide, this proven methodology helps anyone deliver personalisation, regardless of the technology they use.

Rooted Personalisation

Begin your rooted personalisation approach, in chronological order

The primary audiences framework for scalable personalization

How to build an effective targeting strategy and institutionalise customer insights with a few simple but powerful guidelines.

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Choosing a set of primary audiences

Learn the most important criteria for choosing your business’s primary audiences, a core concept that will anchor your rooted personalisation approach.

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Getting started with product recommendations testing and personalisation

Selecting the right primary audiences, test locations, algorithms, and optimisation opportunities.

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The perfect match: Marry your CMS and personalisation systems for customer love

How creating an interconnected composable marketing ecosystem helps you deliver an experience your customers will fall in love with.

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Putting primary audiences into practice, a beginner’s guide

Learn how to apply audience-based personalization to your first recommendation and content tests for meaningful optimization insights.

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How to analyse personalisation campaigns by primary audiences

Unlock key insights about your primary audiences with these best practices for analysing your personalization campaigns.

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Analyzing your unique selling propositions by audience to inform testing strategies

Build a repository of your brand’s unique selling propositions to generate ideas, inform testing strategies and understand your consumers. Here’s how.

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