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Case study

Personalization powers growth at CDS

How CDS partnered with Mastercard to personalize the shopping journey across The Range, Wilko and Homebase.

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CDS, the retail group behind The Range, Wilko and Homebase, grew from a single market stall to more than 250 stores across the U.K. As the business expanded into a marketplace, a one-size-fits-all website couldn’t keep up. With Mastercard Dynamic Yield, CDS now delivers a personalized experience to every shopper and has built a test-and-learn culture that unites teams across the business around a single goal of growth.

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It [Dynamic Yield by Mastercard] lets us give every single user that personalized feel with their shopping experience, showing them what they need, when they need it, and making sure it’s as seamless and frictionless as possible.

Niall Brooke Group CRO manager CDS

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