Targeting

Uncover personalisation opportunities automatically

Deploy the optimal targeting setup to drive the most uplift in revenue for each segment, with a single click.

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Discover hidden personalisation opportunities

Maximise uplifts with machine-learning optimisation. Let Dynamic Yield’s Predictive Targeting engine continuously analyse and identify opportunities to serve the most relevant content for each audience segment.

Predict at scale, across any touchpoint

Predictive Targeting automatically identifies personalization opportunities across any channel, including web, mobile web, email, advertising channels, and apps — driving the best results for your business.

Save time with effortless 1-click deployment

Predictive Targeting surfaces personalization opportunities in real-time and notifies you through the platform or via email so that you can take immediate action with 1 click.

Inspiring stories of companies at the forefront of personalization

How customers are creating waves with Predictive Targeting and continuous optimisation.

CASE STUDY

54% ARPU uplift with Predictive Technologies

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Report

20% increase in SEM revenue

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Chargeback trends and outlook
Chargeback trends and outlook

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Additional capabilities baked into our platform

Automated email alerts

Receive automated emails surfacing recommendations for additional targeting groups and variations that should be served to each one, as well as the uplift it is expected to generate.

Flexible KPI selection

Predictive Targeting lets you choose the most appropriate optimisation KPI for each campaign, including behavioural, event-based, or revenue-based goals.

Uplift projections

Only courses of actions that have reached statistical significance are evaluated and prioritised in terms of significance and expected uplift — empowering you to achieve faster growth.