AdaptML

Human-like AI personalisation

A centralized AI system to automate decision making and intensify personalisation across Experience OS.

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Personalize using predictive and deep learning models on the web, in emails, and via mobile apps

Replicate the personal touch of in-store shopping digitally

Similar to an in-store salesperson suggesting suitable products for a shopper, the AdaptML™ system mimics human decisioning to present and recommend the most relevant products and offers to each person.

Eliminate blind spots in insight activation and learnings

The system breaks down silos between applications and consolidates data to identify in-the-moment buying intent signals, ensuring learnings are shared and applied across channels.

Lower the barrier to AI adoption and accelerate data-driven decisions

Going head-to-head with decades of human data science experience, AdaptML™ alleviates the need to allocate heavy development resources or build costly in-house algorithms.

NextML

Maximise revenue with deep learning recommendations

Recommend the next best product series with a self-training multifaceted predictive model.

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Rapidly trained & adaptive to changes in user behavior

Self-learning quickly, frequently, and off a huge amount of data, recommendation results are continuously optimised.

Algorithm modelled on the entire product catalogue

Upload a product feed with millions of SKUs to power your deep learning-based recommendations.

Optimal strategy automatically determined

Speed up time to value with an algorithm pre-configured based on site trends, user behavior, customer journey, popularity by geolocation, and more.

We no longer have to manually choose a strategy for our Homepage recommendations, helping us deliver exceptional digital experiences while also saving us time.

Nadav Yekutiel Head of Data Glasses USA

AffinityML

Predict user-intent in real time with machine learning

Understand your customers like never before with a neural network algorithm that predicts affinity and future intent with unrivalled accuracy.

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Predict multi-purchase cadences

AffinityML analyses historical site-wide patterns to intuitively gauge purchase intervals, tailoring user affinities to each individual's unique rhythm.

Identify one-time and complementary purchases

Affinity profiles and recommendation results update in real-time to account for one-time purchases and subsequent complementary products.

Enhance affinity profiles with a powerful algorithm

Our affinity neural network algorithm is trained on both the behaviour of each individual user and the site activity of all users, enabling it to understand user behaviour on both micro and macro levels to deliver precise, predictive, and relevant content.

VisualML

Recommend visually similar items with image recognition

Surface attributes that can't be described with keywords to open new possibilities for your catalogue and recommendations.

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Facilitate long-tail discovery

Surface similar, relevant items to the current product regardless of popularity score or metadata tags, broadening discovery across your entire catalog.

Get customers what they want, faster

Help your customers find exactly what they’re looking for, faster, by recommending visually similar items to the product they’re currently viewing.

Additional capabilities baked into AdaptML™

Enhance emails with deep learning recommendations

Take your email campaigns to the next level with recommendations predicted to drive click-through, tailored at time of open.

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Serve deep learning recommendations in the app

Increase retention, engagement, and session length by recommending products that are anticipated to drive action.

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Instantly identify customer intent, even in-session

Beyond past behavior, take into consideration the shopper’s current activity as well as the ever-changing trends seen across the site to refine your recommendations.

Deploy API-based deep learning campaigns

In addition to client-side support, launch your deep learning recommendations and product listing page personalisation entirely through the server code for increased flexibility, control, and privacy.

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Supports product feeds of all shapes and sizes

Our deep learning recommendation algorithm works with any type of product feed and isn’t dependent or sensitive to the richness of the metadata in your feed.

Deliver on the expectation of personalised

Go from serving additional products that may be of interest with global, contextual, or even affinity-based strategies to predicting items a user is most likely to engage with.

Prove deep learning’s efficacy with robust A/B testing

Compare the deep learning algorithm against any other recommendation strategy to validate your results.

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Accelerate the product discovery process and increase sales

From the homepage to within emails and the mobile app, our deep learning algorithm matches consumers at various stages of the funnel with the products they are looking for, faster.

Out-of-the-box recommendation templates

Increase time to market by selecting from dozens of recommendation templates which are ready to be modified and set live using the deep learning strategy.

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Understand the business impact of deep learning

Use out-of-the-box testing capabilities to automatically calculate the incremental revenue uplift from deep learning recommendations.

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Drive decisions based on actual user behaviour

Break free of relying on visual attributes and product metadata to serve similar or complementary items, using real historical and in-session activity to deliver 1:1 recommendations.