A renaissance of joyful experiences: How brands can drive business growth by tapping into the power of priceless experiencesMarch 28, 2023
More than 25 years ago, Mastercard launched its first priceless campaign based on the cultural and human insight that experiences matter more than things. This truth still rings true and perhaps is an even more poignant reminder in a world today where technology is exponentially accelerating. Experiences continue to show demand and are more essential now than ever before, with 96% of consumers seeing in-person experiences as more valuable compared to before the pandemic.
Spurred by the vast acceleration of technology, traditional lines separating live and virtual experiences have blurred across the entire journey. Living within this hybrid reality, consumers seek greater meaning for experiences to bring value and meaning to their lives and build upon their passions. Brands have an opportunity to recognize these seismic shifts to cultivate culture and deliver genuine joy within these moments.
Read new North America research, “A renaissance of joyful experiences: How brands can drive business growth by tapping into the power of priceless experiences" to explore the opportunity to blend purpose with passion to improve brand perceptions and the bottom line.