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Menu Analyser

Turn order data into rapid insights

Drive smarter menu strategies, pricing, promotions, and marketing to boost guest engagement and profitability

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From transactions to rapid insights

Reveal top cheques and identify common attachments

Uncover how customers buy across the full menu assortment.

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Evaluate assortments

Gain a 360-degree view of item, check and customer insights to decide the most effective menu mix.

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Assess purchase sequence

Reveal how menu items influence repeat visits and loyalty by analysing purchase sequences.

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Test, prove and scale winning strategies

Link Menu Analyser to Mastercard Test & Learn to build a robust, data-driven experimentation pipeline.

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What makes us different

Empower decisions quickly

 Intuitive workflow puts insights at your fingertips – no tech teams needed.

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Scale analysis instantly

Process billions of rows in seconds with automated recurring runs.

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Tailor insights dynamically

Customize by geography, product or customer for prescriptive recommendations.

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Unlock hidden patterns

Use modules like Check Insights, Assortment Scorecard and Purchase Sequence to reveal opportunities

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Measure impact with confidence

 

Integrate with Test & Learn™ to isolate the test vs. control lift for specific checks, conduct rest-of-check analysis for new programs and dive deeper into results with one-click check-level breakouts

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CASE STUDY

A global retailer generated $3.4 million in value from better decisions and time savings

A major global retailer wanted to identify assortments driving the most benefit to the business to inform product optimisation. Additionally, the retailer wanted to evaluate sales performance of new and replaced items, pricing and promotion strategies and category performance over time.

Several teams across separate business areas were quickly trained to perform rapid analyses of transaction-level data using Market Basket Analyzer. With direct access to the dataset, analysts using the software observed a 10x increase in speed to insights.

Market Basket Analyzer efficiently enhanced decision making across assortment optimisation, new item introduction, pricing and promotion and category review processes. By applying the product’s recommendations in these four areas, the retailer generated $3.4 million in value from better decisions and time savings annually.

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Make data-driven decisions with confidence. Explore other products that are frequently purchased with Menu Analyser.

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