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Test & Learn™ Media Measurement

Prove the power of your media

Show advertisers the incremental impact and outcomes
your platform delivers

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175b

global transactions in 2025.1

3.3b

cards.2

210

countries.3

Turn impressions into impact for your advertisers

Empower advertisers to connect ad exposure to outcomes with Mastercard spend insights.

Deliver advertisers precise campaign measurement

Offer your advertisers industry-leading insights to quantify the true impact of their campaigns—tracking spend, transactions, average order size, and unique customer reach. 

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Build trust with privacy-first solutions

Enable cookieless measurement that safeguards consumer privacy while meeting advertiser expectations for transparency and accountability.

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Help advertisers optimise with actionable insights

Provide bottom-line results broken down by purchase channel, ad placement, audience profile and more—empowering advertisers to refine strategies and maximize ROI.

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Partnering with Mastercard has allowed us to bring a first to market measurement product to life – one that measures what advertisers care most about.

Travis Scoles EVP Advanced Advertising Paramount

What makes us different

Link ad exposure to real spend

Tap into Mastercard’s aggregated, anonymised spend insights to deliver advertisers omni-channel outcomes without compromising privacy.

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Measure campaigns with advanced analytics

Harness deep analytical rigor and proprietary Test & Learn™ methodology.

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Enable always-on measurement

Deliver ongoing performance updates to support campaign optimisation.

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CUSTOMER STORY

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CUSTOMER STORY

Paramount’s clearer ad impact with Mastercard

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Frequently purchased together

Unlock deeper insights and maximize the impact by pairing Test & Learn™ with complementary offerings designed to drive smarter decisions.

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Commerce Media

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Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

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Mastercard

1. Internal analysis ↩

2. Frost & Sullivan analysis. *60+ Sample Test & Learn Engagements, 230+ initiatives analysed, 9 industries represented ↩

3. Internal analysis ↩