Mastercard is helping to shape the future of AI-powered payments and laying the foundation for trusted agentic transaction standards.
Understand how AI-powered agents are changing online shopping by streamlining choices and automating purchases.
Independent anonymisation enables deeper insights while meeting global privacy standards.
Independent anonymization is conducted by Trūata Ltd., a separate EU entity, that establishes a controller-to-controller relationship.
Independent anonymization supports responsible data use by reducing re-identification risk.
Anonymized data enables broader analysis for more powerful insights.
Built on privacy-by-design principles to protect data at every stage.
Comprehensive information security and data protection compliance programmes.
Controller-to-controller relationship mitigates client non-compliance risk.
Multi-step anonymisation process.
Use case
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